August 14 & 15, 2008
San Francisco

David Hyman
CEO & Founder
MOG

David Hyman is the CEO and Founder of MOG (www.MOG.com). Introduced June 2006, MOG is an online community where music lovers—from the enthusiast to the obsessive—can quickly and easily show the world what they’re listening to, express their musical tastes, and discover people through music and music through people.

Prior to MOG, Hyman held various roles (CEO, Executive VP, and Chief Strategy Officer) at Gracenote, the world's largest music database and music identification service. His successes included raising venture capital from Sequoia Ventures and bringing the company from $50,000 in annual booked revenue to over $20 million in four years. He was responsible for all aspects of the business, including the creation and development of Gracenote's formidable consumer electronics business, which is now responsible for approximately 50% of the company's revenue. Hyman played an integral role in the build-out of Gracenote's international business, including the creation of Gracenote Japan KK, and established sales offices in China, Korea, and Europe. Hyman created new businesses for Gracenote including song identification and state-of-the-art playlist management services. As SVP-Marketing at MTV Interactive, the digital holding company for all of MTV's online properties, Hyman oversaw all marketing activities for MTV.com, and VH1.com. His successes included leading an innovative 30 person guerilla marketing team and production of a highly successful $30 million television campaign. Hyman came to MTV through its acquisition of SonicNet, where he had been SVP, Sales & Marketing.

At SonicNet, Hyman broke new ground in the online music arena, creating bleeding-edge products for ad sponsorships, including the development of the Web's first “Video-On-Demand” (V.O.D) platform, Streamland, the premiere website for music V.O.D. Before SonicNet, Hyman was co-founder of Addicted To Noise, the Web's first online music website. There, he was instrumental in shaping the perception that the Web is a place to build a brand for online marketers. Hyman brought many major brands online for the first time including Levi's, Coca Cola, Microsoft and Ford. Hyman forged the merger between Addicted To Noise and SonicNet, creating the largest online music website at the time. Hyman began his Internet career in 1994, when he pioneered the concepts of online advertising at Hotwired, the first online site that displayed advertising. While at Hotwired, David and the sales team sold one of the first online ads and developed many of the formats and metrics that are still used today, including the "ad banner", and "click-through rates."

When Hyman is not thinking about online music experiences, he enjoys listening to music, obsessing on his stereo equipment, cooking, eating, snowboarding and spending time with his family.

-Main Page