August 14 & 15, 2008
San Francisco

Alex Lieu
Chief Creative Officer
42 Entertainment

www.42entertainment.com

Alex Lieu is the Chief Creative Officer for 42 Entertainment, responsible for all creative aspects of the player experience. Alex leads the creative design efforts for game design, media, graphics, human interfaces, websites, and advertising for 42’s client campaigns. Alex is a versatile designer and manager, with a long track-record of leading development of large-scale interactive and cross-platform projects.

Alex was Creative Director on award winning interactive games such as Dead Man’s Tale for Disney’s Pirates of the Caribbean: Dead Man’s Chest and the re-launch of Windows Messenger, and The Vanishing Point, which was a unique online experience of old world puzzles combined with offline spectacular real world events that combined to allow players to win chances to win a trip into space. Most recently, Alex served as Creative Director and lead Designer for Year Zero, which started with the discovery of a phone number on a NIN tour t-shirt that led players through a series of websites and trans-media assets from an alternate reality future. Alex also directed the music video for Survivalism, the first single off the album, which also seamlessly wove embedded clues to engage the audience deeper into the story behind the music. Alex is currently leading the creative efforts for The Dark Knight’s viral campaign, Why So Serious?.

Alex was previously Founder and President of 3Pin Media, a rich graphics and interactive company that developed cross-media experiences for a wide variety of clients in the entertainment, education, and sports markets. Prior to founding 3Pin, Alex was Vice President of Creative Development at Lightspan, a technology company that produces innovative learning resources. While at Lightspan, Alex led strategic and creative direction for all website, application, and content-related development efforts. Previously, as Creative Director for Mutation Labs, an interactive agency focused on providing high-end content and design solutions for the entertainment sector, Alex designed websites for numerous clients, including Nickelodeon, Disney Online, and the CBS Radio group. Prior to Mutation Labs, Alex held a variety of senior creative and managerial leadership roles at Disney Online, where he was instrumental in developing the look and feel of both Disney.Com and Disney’s Daily Blast.