Ashley Heron, VP of Digital, HYFN
For nearly 10 years Ashley Heron has been a leader in social media, online and partnership marketing in Nashville's music industry, most recently Director, Strategic Marketing for the Big Machine Label Group. The music group is home to superstar recording artists such as Taylor Swift, Rascal Flatts, Reba, Martina McBride and developing artists such as The Band Perry and Justin Moore. While at Big Machine, he secured partnerships with Best Buy, Cabela’s, Ericsson, JetBlue, Sony, and others in addition to implementing creative and new media initiatives for the roster. Ashley has held various positions in marketing since 2002, including 7 years at Disney’s Lyric Street Records where he oversaw all new media, mobile marketing and sales initiates in addition to the creative elements of the roster and was at the core of policymaking as the label entered into developing formats online and over-the-air. Currently VP of Digital at digital creative agency and social media/mobile application development leader, Hyfn, he is responsible digital strategy, client services and new business development for the company.