Larry Weintraub
CEO, Fanscape, Inc.
www.fanscape.com
As the CEO and co-founder of Fanscape, the leading Digital Word of Mouth marketing agency,
Larry Weintraub is at the forefront of emerging social media and marketing trends. His 20-plus
years of experience in marketing, combined with his passion for customer-centric branding, has
provided him with valuable insight into the relationship between the brand and the consumer. An
accomplished executive and the recipient of several professional and personal awards,
Weintraub is recognized as an industry expert who has his finger on the pulse and his eye on the
future.
Weintraub’s ability to predict the importance of web-based marketing and strategy led to the
launch of Fanscape nearly a dozen years ago with co-founder and president, Terry Dry.
Committed to reaching modern consumers through digital tactics, Weintraub and Dry assembled
a team of web marketing experts to communicate with this rapidly developing community. His
promotional expertise coupled with a creative vision, helped to elevate the company to its current
position in the industry as leaders in Digital Word of Mouth and Social Media marketing.
Weintraub was twice named “Pollstar Magazine’s Artist Development Executive of the Year”, an
accolade granted to him through a peer vote. He is a frequent speaker at industry trade panels
including The Bandwidth Conference, ad:tech, Digital Hollywood, South by Southwest, Aspen
Live, WOMMA and YPulse. He is also a sought after guest lecturer in many university courses
including the esteemed UCLA and Pepperdine School of Business. Additionally, Weintraub can
be seen on his own Smart Marketing Blog (http://www.larrywblog.com/) writing about social
media, branding and things that get his brain going.
Weintraub graduated from the University of California, San Diego, receiving a degree in
Economics. Weintraub currently lives in Los Angeles with his wife and young son, and when not
spending time with them, he enjoys adding to his Pez collection and playing roller hockey.